It was an app that allowed users to further showcase their creativity and talents through video-even if for six seconds. This was not just another platform that allowed everyday users a chance to gain millions of views and followers (and, for the ultra-successful users, a chance at million-dollar contracts). This was also around the time when becoming famous through social media was a new-ish concept. Vine essentially provided a platform that allowed users to create their own GIFs with audio that played on a loop. Keep in mind, this was back in the day when GIFs had brand-new, explosive popularity. And this creative experimentation happened as early as its beta testing phase and continued to carry on throughout its popularity as a cultural phenomenon. Instead, video creators took the six-second limitation as a creative challenge.
This was their pitch to Twitter, who saw the video creation company as the perfect pairing to their microblogging social media platform. Vine’s founders envisioned the video loop app as a way for users to capture casual six-second moments in their lives and share them with friends. It launched as a free app in 2013, first for iOS, then for Android and then for Windows devices by mid-November. Vine was founded in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll and acquired by Twitter in October 2012 for $30 million. Vine was a short-form video hosting service that allowed users to share six-minute, looping video clips. So, whatever happened to Vine? Why was Vine a thing? How did Vine work? And why did Vine ultimately fail? What is Vine? It was the social media platform manifestation of the Internet challenge-before the Internet challenge was a thing.
It was an online phenomenon that pushed the limits of creativity through its restrictions of time. Before the days of TikTok and Snapchat, there was Vine.
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